At present, China'sprinting andpackaging technology is developing in the direction of high automation, linkage, digitization, intelligence, networking and multi-color and multi-function. At the same time, the market has higher and higher requirements for printing and packaging companies in terms of creative design and green packaging materials. Automation and intelligent chemical factories, digital printing technology, integrated packaging printing technology, innovation and novelty of packaging design, and green packaging raw materials are becoming the trend of industry technology development.

  Packaging industry market size

  In recent years, with the improvement of production technology and technical level and the popularization of the concept of green environmental protection, the application range of packaging products has become wider and wider. The market size of my country's packaging industry has increased from 1,003.3 billion yuan in 2019 to 1,204.2 billion yuan in 2021. Among them, after the epidemic is effectively controlled in 2021, the demand for various packaging materials continues to grow, which is the main reason for the rapid growth of its market size. The China Business Industry Research Institute predicts that the market size of China's packaging industry will reach about 1,302 billion yuan in 2022.

  The development trend of packaging technology

  1. Innovation and novelty of packaging design

  The packaging of high-end consumer goods not only has a strong advertising effect, but also can show the brand image of the company. The shape, content, personalized logo and color matching of brand packaging have attracted more and more attention from consumers. In an increasingly competitive market environment, the homogeneity of product packaging is serious. Therefore, designing packaging that caters to consumers' individual psychological needs and highlights innovation and individualization has become a key factor for product success.

  2. Automation and intelligent technology

  "Guiding Opinions on Accelerating the Transformation and Development of my country's Packaging Industry" and other documents clearly point out the industrial development goal of "enhancing the development level of intelligent packaging, and improving the level of informatization, automation and intelligence of the industry". With the improvement of informatization, automation and intelligence of printing machinery , automation and intelligence technologies and equipment such as automated warehouses, automatic robots, and automatic inspection machines are gradually being applied to all aspects of industry product production and quality management. Advanced printing and packaging manufacturers in Europe and the United States are already at the forefront of automation and intelligent factory construction, leading the future development direction of the industry.

  3. Digital printing technology

  Digital printing is to input various originals including text, images, electronic files, network files, etc. into the computer for processing, without going through the process and time of film output, developing, proofing or printing PS version, etc., and then can be directly transmitted It is a new printing process for printing on a digital printing machine or directly for color separation plate making. According to the user's requirements, the operator inputs the original manuscript provided by him into the computer of the prepress processing system, makes finer adjustments to the image such as color, tone, and level, and further modifies a series of graphic texts such as creativity and text synthesis according to the user's needs. Data processing, editing and typesetting, and finally provide a pattern and text layout scheme that satisfies users. Digital printing has the advantages of strong personalization, on-demand printing, fast delivery, less labor force, low cost and resource saving. In addition, the digital printing workflow does not require film, fountain solution , developer or printing plate, which largely avoids the volatilization of solvents during graphic transfer, effectively reduces the degree of harm to the environment, and caters to the industry trend of green printing.

  4. Integrated packaging and printing technology

  High-end equipment with excellent performance, energy saving and environmental protection is gradually replacing production equipment with poor performance and high energy consumption. The integrated packaging production equipment with advanced technology and multi-purpose is gradually eliminating the packaging equipment with backward technology and single function. The integrated packaging production equipment can realize the automation and continuous processing of glazing, hot stamping, embossing, die-cutting, creasing and box-gluing. The popularization of integrated automatic production equipment and technology has greatly shortened the printing and packaging production cycle, improved production efficiency, and thus achieved the goal of maximizing benefits. Integrated packaging printing can adapt to the market's multi-variety, diversification and high-quality requirements, and is becoming the future development trend of the industry.

  5. Green environmental protection of packaging raw materials

  With the continuous popularization and deepening of environmental protection awareness, traditional printing and packaging materials and production processes can no longer meet market requirements. Paper printing and packaging companies must not only pay attention to the quality, performance and cost of packaging products, but also pay attention to the impact of packaging products on the environment. and energy consumption, green paper packaging has become an inevitable choice for the sustainable development of paper printing and packaging enterprises. In order to better meet the market demand for environmentally friendly products, domestic paper printing and packaging companies with technical strength have begun to research and develop new environmentally friendly materials and new processes. The paper product printing and packaging industry as a whole is developing towards a low-weight, high-strength, reduced-weight, low-carbon economy, which can save a lot of packaging paper, save a lot of forest resources for the country and realize resource recycling. At the same time, the realization of reduction can also reduce production costs and transportation costs, achieving a win-win situation of economic and social benefits.